Watson
Moderator
Understanding What Is Domain Authority
Domain authority is also known as DA can be said to be the worth of a website based on backlinks, keyword ranking, and other factors, you can also call it the domain worth
The Domain Authority (website worth) which happens to be a search engine ranking score developed by Moz, that predicts how the rank and worth of website across search engine directories in teams of search result console (SERPs). It will also interest you to know that DA Domain Authority scores range from 1 to 100, of which higher scores correspond to a greater value with much likelihood of ranking
Also as defined by Wikipedia: DA which stands for Domain authority of a website that describes the relevance for the specific website, as well its subject niche or industry, many webmasters believe that domain authority has this relevant impact on how a website, pages, posts, etc are rank across search engines results
Though late these days, multiple reports have t that Domain Authority does not contribute any longer to ranking across Google search, at least does not define search results console any longer
Google doesn't choose who rank on a specific keyword based on the Domain Authority and is one thing webmasters should stop being worried about, rather webmaster should pay more attention to the quality of their website contents, mobile-ready
As quality content continues to define ranking, contents, and distributorship, getting targeted and engaging real human traffics to the website are factors that define search engine ranking today
Domain Authority, in other words, should not be look down at, as it remains an SEO metric, and most time define how good your site is doing across search engine
Though a lot of webmasters, internet users still believe in rating how good a website is, most Search Engine professionals often do this
While Domain authority remains an accurate representation of the website metric worth, which can also be said to represent the number of relevant backlinks a specific website has, not just backlinks but reputed backlinks
NOTE: Domain authority can be manipulated easily, this is one reason why Google, Bing stop making it count, so DA dos not count in the eyes of Google in 2021 and may continue in the year 2022 and beyond, and remain a third party metric that holds no accountability officially in the eyes of Google and Bing
If you own a website and wants to build your website Authority, first pay not much attention to it for it does not count in the eyes of Google, rather work on your website contents, share, distributorship, getting traffics, work in engaging your users with good contents and see how organic both your Domain authority and default google page ranking will increase
Yes there are their party services that offer a boost on the Domain Number score a website can get in less than 24 hours, days, or week at a paid package of freebies
Increasing the number of domain authorities is not a new thing, it has been since Moz introduced DA, so as an SEO Professional, my professional advice is if your web project is along time project, please kindly avoid buying Domain authority, rather build your platform with quality contents, yes it may take time, but surely better than buying a metric of ordinary DA numbers
These days more websites with low DA but with quality content are ranking more on search engines when compared to websites with high DA but low content which are all ranking lower
RECAP
P S: Domain Authority is a metric used by SEOs in the past to judge the authority of a domain, which was calculated based on numbers ranging from 1 to 100 score records, also use in asserting ranking back in those days, but these days, it has gone obsolete, you will find many new sites with low DA ranking high and getting huge traffic. So in my view, you should not be bothered about Domain Authority score, but work harder and smarter on your website contents, contents remain the king of the internet and will possibly continue. from Mbonu Watson, reporting for Worldforum