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DO YOU WANT TO GROW YOUR BUSINESS? READ THIS: HOW TO ENGAGE IN EFFECTIVE EMAIL MARKETING

Harnie Gold

Member
While some use email to stay in touch with their loved ones and colleagues, others use email to inform current customers and prospective customers about available products and services, increase sales and generate more profits. With the application of some useful email marketing tips, achieving success through email marketing is a huge possibility.

According to studies, email marketing yards more sales than Twitter and Facebook.

Email marketing is a sure way to market, inform and connect with your customers. The aim of email marketing is to drive sales up but also the marketer should ensure to build costumer relationship with his/her customers.

May are yet to embrace the wealth of benefits available through the use of email marketing.

For your email marketing to be effective, you need to have knowledge of some useful tips.

GIVE INCENTIVES

So many people will not want to give out they email addresses unless there is an incentive. The incentive(s) will give them a reason to sign up on your list.

Many internet users are very stingy with there email addresses but by having them take an online quiz ( like personality quiz) on your site and you ask them to leave their email address so that, their result can be sent to their mail.

SHARE TIPS/TRICKS WITH YOUR CUSTOMERS

Share useful tips or/and tricks to help customers overcome the challenges they encounter during shopping or while making shopping decisions, etc.

When your tips/tricks, prove be helpful to your customers, it will increase your trustworthiness and your credibility before your current and prospective customers.

You can also share tips on how to identify original from fake, how to handle an appliance, how to use a product effectively, etc the list is endless. Let your tips be in line with the service or product you offer or you can also do something unique.

MAKE RECOMMENDATIONS/INFORMATION

Make suggestions to your customers. When your customer buys a bucket of floor, you can send them an email recommending baking ingredients or baking tools to help them have an excellent baking experience.

Making helpful recommendations, makes customers feel valued and cared for and this in turn, build a bond between your brand and your customers.

You can also share information on cutting edge innovations in your industry or send emails that provides information on recent developments in your business that are needful for your customers.

PLAY NO TRICKS

For instance, do not obtain customers email addresses in a business, religious or dating sites and then turn around to send pornographic contents into their email.

State clearly what your email content will be related to and stick to it.

AVOID SPAM

Do not send emails too often to your subscribers to avoid ending up in their spam folders

USE CREATIVE AND CATCHY WORDS

Words are very important. It can persuade and at the same time, discourage. How your present your email, matters a lot to the success or failure of your email marketing.

Learn to use creative and catchy words.


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