Harnie Gold
Member
Digital marketing is creating awareness on the availability or existence of products and services through the internet and other digital communication forms.
It can be said, to be the promotion of goods and services through devices that are internet enbled such as phones tablets etc.
The presence of the internet and smart devices has made a whole lot of things easier and marketing is not left out. A producer or service provider can create awareness about the presence of a new or an old product or service to millions of people from the comfort of his home. Simply by the click of a botton.
Digital marketing is different from traditional marketing in that advertisers can create awareness on the availability of goods and services without going to place adverts on radio, tv, newspapers, etc or engaging in face-to-face marketing.
Whereas, traditional marketing involves the use of billboards, magazines etc, digital marketing, appears on social media platforms, websites etc with the help of phones, tablets, etc.
Any marketing that involves the use of any form of digital communication is digital marketing.
Digital marketing can take any of this forms but is not limited to this forms, social media post, search engine marketing, online videos, etc.
A lot of people assume internet marketing and digital marketing as one and the same but in reality, internet marketing differs from digital marketing in that internet marketing is marketing that is only on the internet, while digital marketing can take place through mobile devices, video game, via smartphone apps, etc.
In digital marketing, the message originator is called the source while the target audience/customers are called the receiver.
Digital marketing channels include:
Website marketing.
Pay per click (PPC).
Content marketing.
Email marketing.
Video marketing.
Social media marketing, etc.
It can be said, to be the promotion of goods and services through devices that are internet enbled such as phones tablets etc.
The presence of the internet and smart devices has made a whole lot of things easier and marketing is not left out. A producer or service provider can create awareness about the presence of a new or an old product or service to millions of people from the comfort of his home. Simply by the click of a botton.
Digital marketing is different from traditional marketing in that advertisers can create awareness on the availability of goods and services without going to place adverts on radio, tv, newspapers, etc or engaging in face-to-face marketing.
Whereas, traditional marketing involves the use of billboards, magazines etc, digital marketing, appears on social media platforms, websites etc with the help of phones, tablets, etc.
Any marketing that involves the use of any form of digital communication is digital marketing.
Digital marketing can take any of this forms but is not limited to this forms, social media post, search engine marketing, online videos, etc.
A lot of people assume internet marketing and digital marketing as one and the same but in reality, internet marketing differs from digital marketing in that internet marketing is marketing that is only on the internet, while digital marketing can take place through mobile devices, video game, via smartphone apps, etc.
In digital marketing, the message originator is called the source while the target audience/customers are called the receiver.
Digital marketing channels include:
Website marketing.
Pay per click (PPC).
Content marketing.
Email marketing.
Video marketing.
Social media marketing, etc.